ELOTE!

We were tasked with creating a new product or extending an existing product line for the heirloom snack brand, Pipcorn. We needed to design the product packaging, promotional items, a tradebooth, and a 9-grid instagram campaign. My group created the new Pipcorn flavor, “ELOTE!” to add to it’s existing crunchies line. Elote is roasted corn on the cob covered with cotija cheese, butter, crema fresca, lime juice, and chile powder. We wanted to reference the origin of corn and explore a unique cultural experience for the consumer.

Packaging Design for Elote!: Designed vibrant and eye-catching packaging for Elote!’s products, focusing on bold colors, typography, and a fun, authentic aesthetic that highlighted the brand’s lively and flavorful identity.

Social Media Posts for Elote!: Created engaging social media content for Elote! across various platforms, using visually striking graphics and messaging that resonated with the target audience and boosted brand awareness.

Promotional Booth Design for Elote!: Developed a dynamic and visually appealing promotional booth for Elote! that captured the essence of the brand, creating an inviting and immersive experience for customers at events and markets.