Ig, In, Be.

ELOTE!

Category
Branding, Packaging, Social Media
About This Project


We were tasked with creating a new product or extending an existing product line for the heirloom snack brand, Pipcorn. We needed to design the product packaging, promotional items, a tradebooth, and a 9-grid instagram campaign.

My group created the new Pipcorn flavor, “ELOTE!” to add to it’s existing crunchies line. Elote is roasted corn on the cob covered with cotija cheese, butter, crema fresca, lime juice, and chile powder. We wanted to reference the origin of corn and explore a unique cultural experience for the consumer.