A branding project where we were given a city around the globe and were to create branding for a restaurant or hotel in that location. My assigned city was Seoul, South Korea. Seoul is known for its nightlife and amazing food, so I wanted to create branding for a restaurant that works with the city’s modernity while also keeping
it comforting, playful and approachable. Grain is a noodle bar that serves a variety of freshly rolled whole-grain noodles in broths or sauces.